Country Life Vitamins

Country Life Vitamins needed a more cohesive advertising strategy to strengthen brand recognition while supporting evolving brand guidelines and producing high volumes of creative within tight timelines.

Approach
Led creative direction for the account by establishing a consistent visual system and guiding designers to produce cohesive, performance-focused ads. Created and iterated on campaigns for targeted audiences, promotions, and featured products while adapting to the brand's transition from a green-and-yellow palette to orange-and-yellow. Streamlined production by leveraging preset After Effects animations to efficiently create animated static ads at scale.