SoftMoc

SoftMoc needed a continuous pipeline of high-performing paid social creative for brand, retargeting, and promotional campaigns. Assets had to capture attention quickly, support ongoing creative testing, and remain flexible across multiple campaign objectives.

Approach
I developed performance-driven social ads by combining persuasive copywriting, engaging motion, and concept-led static creative. Partnering closely with the Paid Media team, I used campaign insights to guide creative decisions while providing direction to designers to ensure brand consistency and scalable creative execution.