MOD Lighting

As ROI declined across Meta and Google campaigns, I collaborated with Northern’s Paid Media team to create platform-specific creative for TikTok and Pinterest, tailoring the messaging and design to each channel to maximize engagement and campaign performance.

Approach
Leading the creative development, I produced a premium, dark visual direction that highlighted Mod Lighting's products while creating platform-native creative tailored to TikTok and Pinterest. By balancing brand storytelling, product discovery, and user-generated content, I delivered engaging creative aligned with campaign objectives and conversion goals.

Industry
E-commerce

Role
Senior Graphic Designer

Team
Paid Media, Creative Director, Project Manager

Deliverables
TikTok & Pinterest Specific Ads

Results

The platform-specific creative resulted in increased engagement across TikTok and Pinterest, improved key campaign performance metrics, and demonstrated the effectiveness of tailoring creative to each platform's unique audience and user behaviour.