Ketolibriyum

Ketolibriyum needed to modernize its visual identity while preserving the brand recognition and trust it had already established. The refresh also needed to translate seamlessly across brand guidelines, packaging, and performance marketing assets.

Approach
I led the creative refresh by evolving the brand's visual direction and applying it across the brand guidelines, packaging, and paid social creative. Working closely with the marketing team, I also developed and tested multiple creative approaches—including promotional messaging at different points within UGC-driven ads—to optimize campaign performance.