Ouidad
Ouidad required a steady stream of high-performing email campaigns that balanced promotional messaging, brand storytelling, product education, and customer retention. Each monthly campaign needed to remain visually cohesive while supporting evolving marketing priorities and engaging customers throughout every stage of the customer journey.
Approach
As Creative Lead for the Ouidad account, I partnered with the Digital Marketing team to create conversion-focused email campaigns and provided creative direction to other designers, ensuring brand consistency across every deliverable. I also collaborated with Northern and Ouidad stakeholders to develop the visual direction for a new customer loyalty program.
Industry
Beauty
Role
Senior Graphic Designer
Team
Digital Marketer, Graphic Designer, Project Manager
Deliverables
Monthly Email Creative, Loyalty Campaign Direction
BAU Email Campaigns
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Loyalty Campaign
Results
Delivered a consistent cadence of on-brand email campaigns that supported promotional initiatives, product launches, and customer engagement. By leading creative quality across the account and collaborating with cross-functional teams, I helped establish scalable email and loyalty program assets that strengthened the customer experience while maintaining a cohesive, premium brand presence across every touchpoint.