Pulp & Press
Pulp & Press needed high-performing paid social campaigns that drove brand awareness and seasonal promotions while maintaining a cohesive visual identity. Each campaign had to capture attention quickly, communicate promotional messaging clearly, and preserve the brand's vibrant, premium aesthetic.
Approach
Led the creative development of multiple performance-driven ad campaigns from concept to execution, translating seasonal marketing objectives into engaging motion-first creative. Collaborated with Northern's paid media team and Pulp & Press' marketing team to refine high-performing concepts, evolving successful campaigns into new seasonal initiatives while establishing a visual direction that extended across supporting marketing channels.
Industry
Food and Beverage
Role
Senior Graphic Designer
Team
Paid Media, Creative Director, Project Manager
Deliverables
Performance Creative
Results
Produced a scalable library of performance creatives that supported recurring seasonal campaigns throughout the year. Successful concepts were adapted into future promotions, creating an efficient creative framework while establishing a cohesive visual direction across email and other marketing channels.